For as popular and iconic as Twitter is, it may surprise you to learn it’s seemingly always on the brink of going under, but the company got some good news today. Believe it or not, Twitter is 12 years old. It went public four years ago, but today, for the first time it actually turned a profit. Company beancounters say the social media mainstay made $91 million in the fourth quarter of last year.
So, it’s got a ways to go before it catches Apple, but at least it’s on the right track – for investors. For users, the news isn’t so good: The service can’t seem to break through the 330 million mark for worldwide tweeters, and the Twitter base in the U.S. actually dropped from 69 to 68 million, the second time it’s dipped in the last year. But worldwide, the user count is slowly, slowly ticking up. Twitter says the revised 280-character limit is helping there.
So where’d the profits come from? Cost-cutting measures and advertising revenues, mostly. And while 330 million Twitter users sounds like a lot, keep in mind Instagram has 800 million users and Facebook has more than 2 billion. So, there’s room to grow. Story: https://9to5mac.com/2018/02/08/twitter-q4-2017-profit/
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